Privacy Policy

1. Who We Are

This website is operated by UKDA Ltd. trading as The EA Academy (“we”, “us”, “our”). Registered in Scotland.

2. What Data We Collect

We may collect and process the following data:

Identity data: name

Contact data: email address

Account data: login details, course access

Payment data: handled by third-party providers (e.g. Stripe)

Usage data: pages visited, interactions (analytics)

Marketing preferences: email opt-ins

3. How We Use Your Data

We use your data to:

Provide access to courses and services

Process payments and manage accounts

Send transactional emails (access, updates)

Send marketing emails (only with consent)

Improve the Site and user experience

4. Legal Basis (UK GDPR)

We process data based on:

Contract (to deliver services you purchase)

Consent (for marketing communications)

Legitimate interests (site improvement, security)

5. Marketing Communications

You will only receive marketing emails if you:

Opt in via forms or lead magnets

Purchase from us (soft opt-in may apply)

You can unsubscribe at any time via the link in emails.

6. Cookies & Tracking

We use cookies and similar technologies for:

Site functionality

Analytics (e.g. Google Analytics)

Performance and optimisation

You can manage cookies via your browser settings.

7. Third-Party Services

We may share data with trusted providers, including:

Kajabi (platform hosting)

Stripe (payments)

Email providers (marketing automation)

These providers process data under their own privacy policies.

8. Data Retention

We retain your data only as long as necessary to:

Provide services

Meet legal/accounting obligations

9. Your Rights (UK GDPR)

You have the right to:

Access your data

Correct inaccurate data

Request deletion

Restrict or object to processing

Data portability

Withdraw consent at any time

To exercise your rights, fill in contact form

10. Data Security

We take reasonable steps to protect your data. However, no system is 100% secure.

11. Changes

We may update this policy. Continued use of the Site means you accept the updated version.